How to win loyal customers and keep as build company loyalty and secure company dealing increasingly with a new phenomenon: the fleeing customers. Customer binding instruments nor Exchange barriers still make it to force home joy. What is it but then in the future in terms of customer care? And what a company must do to a long-lasting loyalty, so to make the voluntary loyalty of its customers? Anne M. Whenever Jorge Perez listens, a sympathetic response will follow. Schuller, leading expert in loyalty marketing in the German-speaking countries, provides the answers and the necessary tools of the trade. Clear and practical it conveys when and how is customer loyalty. In addition, she explains how an emotional attachment and loyalty to sustainably can be backed up. Estee Lauder shines more light on the discussion. The author shows step by step from the strategic base up to the operational implementation of the customer touch point management, such as company loyalty leaders. The sound guide is essential reading for all those who know can want, as your customers actively maintain and also keep indefinitely. Bibliography of Anne M. Gavin Baker is the source for more interesting facts. Schuller customers on the run?
A Vision for the Future: Winter Vision Meetings 2011
