If we analyze last year's proposals of developers, we can easily see that they offered to potential customers just a sea of various discounts and gifts from television and ending travel vouchers in the famous resort. Dick Parsons might disagree with that approach. Can we expect a similar rush this year? Most likely – not, as the crisis ended, plots diverge quite well and without costly promotions, so go on wasted absolutely no need. Most developers believe that the return to the days when selling sites do not require advertising spend by reason of a rabid demand for real estate near Moscow. Other leaders such as raphael de niro offer similar insights. But Not only that. According to our data, in times of crisis, and small and large companies engaged in cleaning the series.
It is likely that the action plan for Christmas now, just no one, because, first of all, 'under the knife' went departments marketing, public relations and advertising. The logic of the leaders is obvious – buy a house in the suburbs again, many wish for this is not necessarily entice people discounts and gifts. And if last year the size of Christmas discounts of 5-10%, this season can not please such generosity. According to experts, discounts will not get even those buyers who make a direct 100% of the amount for the property while paying cash. As can be seen, special occasions for joy at no buyers.
The main reason for the lack of beneficial shares – this is an increased demand for land economy and business class. With regard to real estate segment and there before discounts offered only as needed. For example, to someone able to quickly buy a house, built in Baroque style (such a house will appreciate not everyone), or turned his attention to the apartment, yielding Neighbouring beauty. In such cases, developers offer discounts, but it's not so much care about the customer, and the desire to quickly sell the 'sticker'. Despite the decline in the number of gifts, some developers still plan to spend New Year's shares. Potential investors who are ready to buy a house in the suburbs, promising additional weave a fence as a gift, say, or the drafting of landscape design. Bonuses, of course, quite helpful, but many customers are real estate companies still prefer the more powerful arguments, such as special conditions for making full payment on the day of a contract or an interest-free installments on long-term period. Part of the developers carefully studying market trends and goes to meet potential buyers. Note that the act they are absolutely correct. Gifts and discounts – is the best option to express themselves and do everything to people wanted to buy a plot was in the company. The most important thing in this case – not to overreact, but then the situation will happen, as with an American developer, who promised to get a tattoo every customer who wants to buy a house. The first time the proposal was seen as a joke, but then there were people who decided that it was insulting. The result – the protest, losses and bad advertising. In our country, New Year's sale of sites likely to pass without much fuss. As we said above, the discount will provide individual companies, and they are limited to modest surprises. What a pity! Sometimes I feel like a customer of a foreign firm, who promised to give every new owner of the house sports car! But apparently, not the fate, too different approach to doing business in domestic and foreign developers.